As Marketing Director for THE WALK Magazine, I focused on elevating our brand’s experiential presence through thoughtful packaging and design. For the 27L Fashion Show, my role centered on creating branded gift packages that reflected the show’s aesthetic and reinforced our magazine’s visual identity.
-Designed a series of package concepts in Adobe Illustrator and Photoshop, experimenting with typography, layout, and material finishes.
- Collaborated with the Editor-in-Chief to refine the final design direction, ensuring alignment with the event’s branding and tone.
- Personally printed, assembled, and curated the boxes—each containing custom souvenirs like perfumes, makeup samples, and small keepsakes.
-Designed each package to include the event name and visual motifs inspired by the show’s theme, serving as both a collectible and an extension of THE WALK’s brand story.
-Designed and laser-cut signage for the event space. Resulting in a more elevated presentation of the event.
- I designed the boxes with the theme "lumiexus" in mind.
The final packaging was distributed to the first 50 attendees at the 27L Fashion Show, serving as a brand touchpoint that blended aesthetics with experience. The project highlighted my ability to merge branding and spatial thinking into cohesive, memorable design moments.
Design is what I do, Design is what I love!